{"id":2298,"date":"2025-10-04T18:07:02","date_gmt":"2025-10-04T15:07:02","guid":{"rendered":"https:\/\/www.medijufondas.lt\/?p=2298"},"modified":"2025-12-16T11:10:40","modified_gmt":"2025-12-16T08:10:40","slug":"r-irzikevicius-the-media-needs-funding-and-tools-to-transform-itself","status":"publish","type":"post","link":"https:\/\/www.medijufondas.lt\/en\/uncategorized\/r-irzikevicius-the-media-needs-funding-and-tools-to-transform-itself","title":{"rendered":"R. Ir\u017eikevi\u010dius: The media needs funding and tools to transform itself"},"content":{"rendered":"

The impact of global digital platforms on Lithuanian media, the advertising market and information security were the topics discussed at a roundtable discussion\u00a0organised\u00a0by the Seimas Committee on Culture on 8 October, which was attended by\u00a0Ruslanas\u00a0Ir\u017eikevi\u010dius, Director of the Media Support Fund.\u00a0<\/span>\u00a0<\/span><\/p>\n

During the event, representatives of various institutions, the media,\u00a0business\u00a0and expert communities shared their opinions and insights on the current situation and\u00a0possible solutions\u00a0to strengthen an independent and resilient information space.\u00a0<\/span>\u00a0<\/span><\/p>\n

“The media world is struggling to keep up with the fast-moving train, with new tools and technologies emerging that prevent them from competing. The situation in Lithuania is\u00a0very similar. Since the media cannot compete, and democracy cannot exist without the media, because the media is the fourth estate, we must help the media as much as we can. I believe that contributing to their survival through financing instruments is\u00a0very important. It is important that the media receive financial support to transform themselves, because it is always difficult for businesses to transform. And if there is no support, it is even more difficult to do so,” said\u00a0Ruslanas\u00a0Ir\u017eikevi\u010dius, director of the Media Support Fund, during the discussion. He also\u00a0emphasised\u00a0that the Fund already provides such support through project and editorial financing, and that\u00a0financing for\u00a0activities in particular could be expanded.\u00a0<\/span>\u00a0<\/span><\/p>\n

The event also highlighted the need for technological assistance to the media. R. Ir\u017eikevi\u010dius reminded that the Fund has the opportunity to create technological tools using the administrative funds available in the Fund’s financing (currently accounting for 8% of the Fund’s budget). These funds are already being used to develop tools (e.g. a voice synthesiser, a tool platform for regional media), and in the future, it will be possible to develop tools for identifying disinformation. However, such projects require more funding. If the Fund’s funding increases, so will the opportunities to finance tools that could be used by all media outlets.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The impact of global digital platforms on Lithuanian media, the advertising market and information security were the topics discussed at a roundtable discussion\u00a0organised\u00a0by the Seimas Committee on Culture on 8 October, which was attended by\u00a0Ruslanas\u00a0Ir\u017eikevi\u010dius, Director of the Media Support Fund.\u00a0\u00a0 During the event, representatives of various institutions, the media,\u00a0business\u00a0and expert communities shared their opinions…<\/p>\n","protected":false},"author":2,"featured_media":2082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.medijufondas.lt\/en\/wp-json\/wp\/v2\/posts\/2298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medijufondas.lt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medijufondas.lt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medijufondas.lt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medijufondas.lt\/en\/wp-json\/wp\/v2\/comments?post=2298"}],"version-history":[{"count":1,"href":"https:\/\/www.medijufondas.lt\/en\/wp-json\/wp\/v2\/posts\/2298\/revisions"}],"predecessor-version":[{"id":2299,"href":"https:\/\/www.medijufondas.lt\/en\/wp-json\/wp\/v2\/posts\/2298\/revisions\/2299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medijufondas.lt\/en\/wp-json\/wp\/v2\/media\/2082"}],"wp:attachment":[{"href":"https:\/\/www.medijufondas.lt\/en\/wp-json\/wp\/v2\/media?parent=2298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medijufondas.lt\/en\/wp-json\/wp\/v2\/categories?post=2298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medijufondas.lt\/en\/wp-json\/wp\/v2\/tags?post=2298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}